Mass Communication Theory: Foundations, Ferment, and...

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Mass Communication Theory: Foundations, Ferment, and Future, 6th Edition (Wadsworth Series in Mass Communication and Journalism)

Name: Mass Communication Theory: Foundations, Ferment, and Future, 6th Edition (Wadsworth Series in Mass Communication and Journalism)
ISBN: 9780495898870

Stanley J. Baran, Dennis K. Davis

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MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

Категорії:

Business & Economics - Industries

Рік:

2011

Видання:

6th Edition

Видавництво:

Wadsworth Publishing

Мова:

english

Сторінки:

418