Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
Barbara Schmenk (editor), Stephan Breidbach (editor), Lutz Küster (editor)Controversial book about academics inventing new terms and self-branding - sure to provoke debate!
This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.
Рік:
2018
Видавництво:
Multilingual Matters
Мова:
english
ISBN 10:
1788921879
ISBN 13:
9781788921879
Файл:
PDF, 1.36 MB
IPFS:
,
english, 2018