INTERNATIONAL
Cateora, Philip R., Philip R. Cateora
This text pioneered the environmental/cultural approach to international marketing, emphasising the way in which culture and environment of different countries effect marketing strategy and drawing attention to the role of research and market segmentation in the global marketing process. Ninth revised edition.
Рік:
1993
Видання:
The Irwin series in marketing, 8th ed., Homewood, IL,
Видавництво:
Richard d Irwin
Мова:
English
ISBN 10:
0071152091
ISBN 13:
9780256139501
Файл:
PDF, 185.96 MB
IPFS:
,
English, 1993