Mastering Strategic Management

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Business & Economics - Management & Leadership
Mastering Strategic Management

Mastering Strategic Management

Name: Mastering Strategic Management
ISBN: 9780333927465

Tim Hannagan

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This book provides a readable understanding of strategic management and its importance to the success of a wide range of organizations in the private, public, and voluntary sectors. Focusing on the processes of developing strategy, gaining a competitive advantage, creating key competencies, developing strategic marketing, and managing strategic change, this book provides provocative solutions to major management problems.

Категорії:

Business & Economics - Management & Leadership

Рік:

2001

Видавництво:

Red Globe Press

Мова:

english

Сторінки:

223

ISBN 10:

033392746X